Altera
User Experience Design
Description
Design an interactive solution for the future of retail.
Altera is the reimagined modernized form of clothing alteration and tailoring. With the use of generative AI, Altera creates a unique and sustainable solution to promote the longevity of clothing life in combat of fast-fashion trends today.
This project was completed with Angie Bai, Madeleine Tran, and Kavya Jade for Georgia Tech's Junior Interactive Product Studio taught by Noah Posner.
Duration
12 weeks
September - December 2023
Tools
Figma, Fusion 360, Keyshot, Adobe Creative Cloud
The Problem
Research Findings
Our team conducted research through surveys, in person interviews, and ethnographic observations. On top of these methods, we did market research and secondary studies to understand the current technology.
Result from online survey n = 120
Result from in person interview n = 20
Target Demographic
The Current Journey
While analyzing the current journey of our targeted demographic in the tailoring process, we decided to focus on the pain-points associated during the "service" phase. Specifically, we wanted to highlight the measuring and changing aspects in tailoring.
Our Key Insights
The Design Statement
From analyzing all of our research findings and insights, we were able to construct our updated design statement which guided the entirety of the process to develop Altera.
The Final Direction: Altera
Coming up with the solution
As a group, we iterated through several concepts and decided to combine multiple aspects from various designs to move forward with.
Verifying the Final Direction
As Altera is not just the kiosk but an experience, we tested various aspects from the interface to button placements in order to find the best experience possible.
Insights were taken from observing and interviewing participants post testing about key features.
Generative AI interface
Generative AI Interface Video
Kiosk Design and Horizontal Screen
Throughout our user testing and observing user's body language, we found pain-points with the dimensions of a vertical kiosk design. With our desired interactions, the vertical layout created issues for accommodating different heights and maintaining accessibility for all users, therefore we shifted to use a horizontal screen layout based on the highest percentile in anthropometric studies. This horizontal form also created a more seamless interactive experience.
Garment Insertion, Scanning, and Identification
Each garment goes through a delicate conveyer belt and is scanned during this process for the generative AI to use. After scanning the item is tagged with an identification sticker and dropped into the bin for the employee to collect at the end of the day to bring to the tailoring sight.
Privacy and Self Measuring
Majority of our research supported traditional measuring tapes over "smart" body scanning mechanics for measuring due to privacy and body image issues.
Our inspiration for the smart measuring tape is the model by FitIndex in order to provide the most accurate and intuitive process.
Measuring Tutorial Interface Video
Storyboard
Environmental Impact
Inspired by the Sustainable Development Goal 12: Responsible consumption and production, Altera works to achieve these standards for clothing.
Looking into this, we wanted to determine Altera's future impact on the retail experience and addressing the issue of overconsumption in todays shopping culture.
Individual contribution: All renders, 3D kiosk model, drawings, storyboards, original concept design, kiosk design, and research analysis
Thank you for viewing our project!
